About Keyen Farrell

In January of this year, I assumed my current position of analytical lead in the Media & Entertainment vertical. My primary duty is to identify high impact traffic opportunities across Google’s portfolio of Media & Entertainment clients. In my daily work, I conduct analyses to assess the total opportunity for a given advertiser across the Google Search and Content Network and similarly determine if that opportunity is being captured. One area of focus that’s proved particularly interesting is examining to what extent flighted movie & television campaigns coincide with query volume.  Another core responsibility of my job is to develop and test tools, templates and frameworks to streamline such analyses.